What is a growth strategy?
According to Gartner a growth strategy is an organization’s plan for overcoming current and future challenges to realize its goals for expansion. Examples of growth strategy goals include increasing market share and revenue, acquiring assets, and improving the organization’s products or services. There are two main drivers for growth, organic and through acquisition.
Organic growth (or internal growth) is reached from the company itself, by focusing on products and markets. In this case the Ansoff growth matrix is really helpful.
Our model helps companies focus on their ambition!
Success, growth and scaling up!
The world is changing continuously! Due to ever faster and far-reaching technological applications and unforeseen events such as Covid-19, there is a great need for many companies to transform, innovate and reinvent themselves. One of the core elements of an organization is the workforce. The health and work/life balance of employees are forced to be on the map. However, this also presents opportunities. In order to be successful and remain agile, the company and employees must have mutual knowledge about their own and shared ambitions in order to maintain the right focus and thus stay on track. However, this coordination is often not done. That important link in the success, growth and/or upscaling of a company is often missing: Knowledge of (shared) ambition.